Creative direction for menswear for S/S21 including trend analysis, color palette, and driving key concepts.
Trend and design research for BJD.
Concept Direction 2021
Collection inspired by Russian deconstructionism art using bold color pops and blocking. Showing variations of color ways with colors reminiscent of propaganda art and asymmetric panelling and styling.
Activewear X Streetwear X Avant-garde. This group focuses on elongated silhouettes and tonal combinations of various knits, French Terry, fleece, and waffles to create texture and depth in a gym-to-evening outing with friends or date.
Deconstructed collection with a creative vision of translating through both menswear and womenswear. Each look is a direct interpretation of silhouette, fabrication, and attitude between each market without losing the authenticity and integrity of theme.
Art Deco jewelry inspired evening-wear group. With each bead and crystal carefully and patiently hand sewn and placed on top of luxeriuos velvet. This group showcases the journey taken to take conceptual illustrations to garment construction to runway.
Surf and skate brand for young contemporary markets. Head to toe look ranging from textured hooded jackets, yarn dyed graphic flannel shirts, engineered printed tees, and elastic hemmed twill pants with special cording.
All American street contemporary collection that embodies the attitude and spirit of denim inspired looks. From sherpa collared denim trucker jackets, utilitarian bomber jackets, denim shirts with various washes and treatment, and texture printed tops that keeps the core identity of the brand with trend-focused updates.
Group of technical packages showing categories of activewear and knits using various cut and sew piecing, unique wash treatments and finishes, and graphics integrated to create a cohesive contemporary street fashion look.
A children's collection based off the direction of curious wonder of the outdoors.